AKKO
Created by Ella Boschee, Becky Carozza, Theodora Cereja
AKKO wanted to drive consideration and sign-ups for AKKO device insurance among budget-conscious young adults by making device protection feel essential, accessible, and relevant to their daily lives. With the main message of the campaign centered around the idea that when your device is gone, your world is gone.
Our “Famous Last Words” campaign highlights the idea between the safety you perceive to have over your phone versus how safe your phone actually is. By using common situations like dropping your phone in water or on the ground, this campaign explains that sometimes your phone won’t survive the incident. Creating visuals for these situations highlights AKKO as the cost-effective solution.
